Social Media Management

Overlake Heroes: Facebook Group

Amid the throes of COVID-19, our team was seeking a digital solution to rally the greater Eastside community to come together in support, gratitude and encouragement of our healthcare heroes. It was from this place that “Overlake Heroes” was born.

Posts our team published focused on gratitude for those supporting the medical center throughout a very difficult year with generous gifts, including food and critical supplies. We were also able to shine a spotlight on our staff and providers for their compassionate care, unrelenting hard work, and dedication to keeping the community safe.

Visit the Group

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Know Your Numbers: Ad Campaign

We ran a playful set of Facebook ads for Valentine’s Day during the first two weeks of American Heart Month (February). The ad copy invited the user to send a virtual Valentine’s Day card to a loved one. In the process, the user would be prompted with additional information about how to know your “heart age,” and to also share the information with a loved one.

These ads were supplemented with a unique media strategy. We packaged heart-healthy Valentine’s Day treat boxes with a press release (see image) and had them couriered over to each health reporter’s desk.

Getting to Know You Video Series

As new physicians and nurse practitioners would join the medical group, we began filming introductory videos welcoming them to the team. These videos were heavily promoted on social media channels in support of new patient acquisition.

Meet Ellen Collette, ARNP

Meet Elwyn Garaza, MD

Meet Leigh Moore, DPharm

Meet Olga Ochoa, MD

Meet Dennis Lenhart, MD

Meet Debra Shinkle, MD

Meet Daryl Reid, MD

What’s Your Plan?

During Super Bowl XLVIII, I launched a social media ad campaign in support of brand awareness and preference around emergency care services at San Joaquin Community Hospital. The story arc of the video focused on making a plan in advance should emergency care ever be needed. This initiative was also supported by a local TV spot that played twice during commercial breaks during the game.

When the multi-year campaign had run its course, the hospital observed the following results:

37% improvement as the preferred hospital for the treatment of stroke.
62% improvement as the preferred hospital for heart attack care.

Agency: Michael Walters